I wasn’t an avid user of Spotify until just recently and
I never really realized just how much the company has used Big Data and AI in
order to cater to their customers. What’s now worth over 25 million dollars,
Spotify is the worlds most valuable music company. Customers are able to interact
and find music playlists that suit their tastes, as well as having control over
the data being generated by the customers (crowdsourcing data by asking users
to confirm/edit tags used to bucket songs; i.e. genre, languages, moods).
Spotify uses AI in a very detailed way, not only is
what you listen to considered data, but how you listen to it and what you do
next. For example, if you play a song and change it within the first couple
seconds, Spotify recognizes this as a ‘thumbs down’ and won’t use it when
calculating playlists. However, adding a song to a playlist and listening to it
fully helps the algorithm develop your taste profile further. With this data,
Spotify is able to personalize your discover playlists and daily mixes to cater
to your needs, going above and beyond what other music streaming applications
have going for themselves.
Spotify’s data collection isn’t useful for just
themselves though, many other companies and organizations can find use with the
data they collect. For example, Spotify has used the data they have collected
to report interesting findings derived from the data. An article named “How
Students Listen 2017” showed how they performed a study to see which
universities had the highest percentage of party playlists and which
universities had the highest amount of time spent on Spotify. This also shows
us that Spotify has data on where fans are listening, allowing record labels to
plan where to tour, and use the data for timing album releases.
Spotify is able to create amazingly accurate recommendation
playlists and cater to each customer’s tastes, the use of their data and
machine learning proves that IT is a needed component to being successful in marketing
products.
3 comments:
I think this is a really interesting topic to choose. I have realized that Spotify does us artificial intelligence in its software but I didn’t know to what extent. I think it is really smart that they use their data to alter where certain artists should play. This reminds me of how at the end of last year they came out with a playlist called something along the lines of “Baltimore’s Top Played songs of 2018”. This follows along with your point of how they track not only what you listen to but where you are when listening to that music. I believe the artificial intelligence found in Spotify is honestly beneficial. I have been a Spotify user for several years now and it knows what artists and songs I tend to listen to more. With knowing that the app recommends playlists to me and sometimes even creates one specifically for me. I really like to listen to music so I find this so cool and helpful to find new songs. With that at the end of every year Spotify crates a playlist for you to recommend you to listen to songs that, what they call it, “you would not usually listen to”. With this they are using their data to help break you away from your everyday music and help get other artists recognized. What I also find interesting from using sportify is how they know when to alert me when an artist I listen to releases a new album or even a single song. I think that the type of intelligence used in Spotify is really beneficial and helps create a more welcoming and easy flowing way to listen and find new music. The app helps craft to your tastes and I find that really interesting because even if you finish your playlist, Spotify will begin playing songs it thinks would go along with that playlist and it is usually spot on.
Music platforms help us to listen to all the music we enjoy as well as find new music that we did not know existed. Without these platforms, we miss out on a pleasurable hobby in life that implements some sort of happiness in all of us. Some of the most music platforms include Spotify, Apple, Pandora, as well as many others. But in the past two years, Spotify has been the one to utilize artificial intelligence in what they are streaming.
The way Spotify uses artificial intelligence is what makes Spotify the most popular music streaming service. They provide countless playlists with all genres of not only music, but podcasts as well as audios of television shows. In these playlists are numerous songs or audios that relate to the genre someone has picked to listen to. The way these playlists operate is they give you the options of a thumbs up or thumbs down on each song or audio that plays. Based on your choice of whether you gave it a thumbs up or down, Spotify uses artificial intelligence to provide the user with similar or different songs and audios that make the playlists more enjoyable. “As the service continues to acquire data points, it’s using that information to train the algorithms and machines to listen to music and extrapolate insights that impact its business and the experience of listeners.” Spotify’s mission is to put the interests of users first and help them discover what they enjoy listening to.
I agree with you when you say that Spotify can help others businesses and organizations by having them use the data that Spotify has collected. You make a good point in saying that businesses, mostly record labels, use Spotify to help plan where to have concerts, where people are listening from, and when to release artists’ albums. As Spotify continues to do this practice, more and more people are realizing the benefits Spotify offers.
https://www.forbes.com/sites/bernardmarr/2017/10/30/the-amazing-ways-spotify-uses-big-data-ai-and-machine-learning-to-drive-business-success/#40211d164bd2
Music platforms help us to listen to all the music we enjoy as well as find new music that we did not know existed. Without these platforms, we miss out on a pleasurable hobby in life that implements some sort of happiness in all of us. Some of the most music platforms include Spotify, Apple, Pandora, as well as many others. But in the past two years, Spotify has been the one to utilize artificial intelligence in what they are streaming.
The way Spotify uses artificial intelligence is what makes Spotify the most popular music streaming service. They provide countless playlists with all genres of not only music, but podcasts as well as audios of television shows. In these playlists are numerous songs or audios that relate to the genre someone has picked to listen to. The way these playlists operate is they give you the options of a thumbs up or thumbs down on each song or audio that plays. Based on your choice of whether you gave it a thumbs up or down, Spotify uses artificial intelligence to provide the user with similar or different songs and audios that make the playlists more enjoyable. “As the service continues to acquire data points, it’s using that information to train the algorithms and machines to listen to music and extrapolate insights that impact its business and the experience of listeners.” Spotify’s mission is to put the interests of users first and help them discover what they enjoy listening to.
I agree with you when you say that Spotify can help others businesses and organizations by having them use the data that Spotify has collected. You make a good point in saying that businesses, mostly record labels, use Spotify to help plan where to have concerts, where people are listening from, and when to release artists’ albums. As Spotify continues to do this practice, more and more people are realizing the benefits Spotify offers.
https://www.forbes.com/sites/bernardmarr/2017/10/30/the-amazing-ways-spotify-uses-big-data-ai-and-machine-learning-to-drive-business-success/#40211d164bd2
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