The New Generation of Advertising: How Amazon Is Taking Over

Amazon has quickly become one of the most successful and prominent industries of our generation. This company seems to have everything you could possibly need or want, ranging from lawnmowers to genetic testing kits.

The New York times touches upon this topic in an article written on January 20th of this year, which discusses the transformation of Amazon’s advertising and the items the firm has that intrigues people to buy them. The advertising portion is how Amazon attracts their customers, so it makes sense for the firm to upgrade their advertising into something that not only benefits the customers, but also those that are selling their products. However, since Amazon can see the items individuals purchase, they can make assumptions and figure out what is currently happening in their lives, which in turn helps Amazon to recommend even more products. This can be viewed as an invasion of privacy, and may actually prevent customers from buying online.

But what’s making Amazon’s advertisement section so successful lately? Because Amazon knows what kind of items people buy, they have found a way to use advertising to spark people’s interests once they buy something. This concept has been introduced as Amazon Attribution, and it may be one of the smartest things the company has created to grab the attention of their customers.

With this newly founded beta measurement resolution, brands can measure the impact of display, search, and video channels based on how consumers discover, research, and buy their products on Amazon”.

Brands and businesses who sell their products on Amazon have the ability to greatly profit from Amazon Attribution by broadcasting their products to all kinds of consumers, since they can now see how their own or similar products do in the market by monitoring their sales trends.

Amazon Attribution is able to help any business, whether they’re well-known or just starting out. For example, Jeremy Lopez, the Media Supervisor at Exervus Media, speaks on behalf of his experience with Amazon Attribution and how it has only helped the business become more successful. He states, “We are excited to gain more insights from Amazon Attribution, which we’ll use to help decide where to invest our media budgets. We are able to justify media investments like never before – we want to start using Amazon Attribution across all media plans for brands that sell their products on Amazon!”

Amazon’s new advertising solution offers a win-win situation, where both the consumer and seller benefits. When there are similar products listed to those that the customer buys, they produce a notion that they will get satisfaction from these alike items. On the other hand, sellers receive more revenue from have their additional products listed.

source:
https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html
https://www.nytimes.com/2019/01/20/technology/amazon-ads-advertising.html
https://advertising.amazon.com/blog/introducing-amazon-attribution