Online shopping is becoming easier than ever with new advanced artificial intelligence, Shoptagr. Shoptagr provides online shoppers with a personal shopping assistant which filters millions of products best suited for the customer. This technology uses machine learning algorithms that creates a predictive analytical bot that assists the consumer to make more cost effective decisions before their purchases. “Shoptagr uses millions of data points in order to collect big data in real time along with behavioral science to learn their users shopping habits and purchasing patterns.”
Shoptagr claims they provide customers with a unified wish list of all the best deals in the market, and instead of fragmented shopping experiences where customers must search and checkout per retailer site, Shoptagr consolidates every item into one place.” I believe this could be beneficial for the consumer in numerous ways but it also may detract one’s brand loyalty. Shoptagr does provide you with the cheapest price for the product you are looking for; however, not all consumers are looking for the cheapest products. Within the last four years there has been an increase in consumers that say they prefer the quality of their clothing over the low prices. Shoptagr claims they send alerts to customers when items are low in stock, drop in price or are restocked. Companies that provide cheaper clothing with lower qualities will be forced to lower their prices due to strong competition.
Since the start of Shoptagr, “over 2.7 million products have been saved using Shoptagr, in addition to saving users a combined $8.3 million.” At first, I thought that money saved would promote consumer spending in other markets, but then I realized that those 2.7 million products are not being saved, they are being wasted. The founder Jonathan Friedman believes “the whole purpose of shopping online is to save time and get a better price that what is offered in physical retail stores.” I agree that shopping online saves time, but I believe a bigger reason for online shopping is an increase in preferences. I believe consumers like to look online and browse for their own preferences, not products that are generated by artificial intelligence. I also believe consumers will be wary about the privacy issues of Shoptagr. This technology prevents any privacy when looking for products to buy online. I strongly believe that customers that shop online like to shop for product they chose, not ones that are generated based on prior searches. This technology may seem promising in the future, especially with the coupon aspect of AI, but today I do not believe consumers will like a curated list of possible cheap products based on their private search history being tracked.