Honey is an extension to Chrome browsers that automatically applies coupons while shopping online. I actually came across this technology through a travel blogger who titled her article "This is how I afford luxury travel on a super low budget.” The blogger mentions that she uses Honey on clothing websites and Groupon. On a 14-day trip, originally costing $1,499, to Italy the price dropped $200. Some of the discounts are great and some are not as drastic, maybe a few dollars here or there, but if you are already buying the product it never hurts to save a dollar.
Honey is built on the idea of convenience. Finding the coupons and actually using coupons creates more annoyance than purchasing without the discount. Also, unless you happen to be on their email chain or follow their social media it is hard to come across the discounts. Receiving an email from the company or finding a deal on social media also creates a coincidence of wants. Meaning just because you found the coupon does not necessarily mean you are interested in the product. With Honey the work is done for you and if you are checking out, you were going to buy the product regardless of the discount. Saving money is just an added bonus.
The actual technology behind Honey is through analytics and coding software. With patterns and statistics Honey uses a model to search and find these discounts. The browser starts to work when you add things into a cart while you online shop. While it searches, it adds each code it finds, and when you checkout it adds the discount that saves you the most. Honey has a partnership with Amazon to help customers find the best deal. Not only will they find discounts but they will try to find the same product offered by a different vendor for less.
I also messaged Honey on Twitter to find out more about how they find these codes. “We get codes from our merchant partners as well as our regular users. We have relationships with some merchants that allow us to offer Honey-exclusive codes, but on stores where we don't have those exclusives, our user base and our own team of coupon sleuthers find those deals for ya.”
Some are skeptical of using Honey because they think it is spyware. One article, published by TechRepublic, claims Honey is only activated when you add something into your cart during an e-commerce checkout; otherwise the program does not run. I downloaded the browser a little less than a month ago and no weird messages or pop-ups have occurred.