Retailers trying to navigate the world of ecommerce are struggling to find a balance between selling as much of their products as they can across multiple platforms while also trying to do so well, have a good reputation, and maintain their brand name. Retailers have found great advantages of using websites like Amazon and eBay as ways to get their products out to the mass population, but with that, retailers feel as though they are losing control of their brand and losing control of how their products and customer relationships are handled. Not only that, but by using multiple platforms, it can become overwhelming and difficult to manage and keep organized.
With these issues comes people trying to come up with solutions as to how retailers can continue to stay competitive by selling their products over multiple platforms but also gain the control of their products and brand back. This article suggests that there are three key components of their business that a retailer should focus on when looking into the future of their business in order to find success, those being mobile purchasing, inventory management, and discounting tactics.
Mobile commerce has taken over the world of ecommerce and online shopping with more than half of online sales being made over a mobile device. With this, challenges have arisen such as the viewing of websites on mobile devices and also the frustrations of the logistics of making an online purchase. Although not mentioned in this specific article, what has come out of this new world of ecommerce is retailers creating their own mobile apps that a user can download on to their mobile device. The app allows the retailer to organize and display their products as they choose to and not only that, they can design the app to manufacture the experience they want their users to have. Mobile apps give retailers their control back of how their online store looks and how it will be organized.
Managing inventory has become especially difficult with retailers selling their products over multiple platforms. It becomes hard for them to keep track of their products and it has allowed for more error to occur. This particular article gives the example of having only 1 item of product left but having two different customers trying to purchase that product at the same time on two different websites. Retailers need for better communication to occur between the two, or more, websites, or perhaps a third platform to facilitate communication between the websites.
Although not many solutions have been created to these problems that retailers are facing, there is a large demand for them with the world of ecommerce basically forcing retailers to sell over multiple platforms in order to find great success. This article demonstrations the areas that need to be focused on and where IT may be heading for advancements to the world of ecommerce.