Agriculture has become a critical component to America’s economy and our daily lives. Not only does it cover the farming aspects, but also involves many marketing and distribution processes. It is starting to impact everyone globally in a bigger way and continues to move towards a more industrialized and technological process. Big Data and many other new technological devices are being used to modernize our nation’s agricultural lifestyle. Big Data is being expended upon in order to help restructure our food chain and supply. Many investors have given about $40 million for a data analytics startup called Farmers Business Networks. With this, harvesting patterns and other data on soil conditions, wind, accessible water, and pest infestations can be collected. This will help find any improvement factors or even faster solutions to problems that can emerge easily in this business.
Many countries seem to face big economic hits because of how unsystematic the agricultural process is. Almost a third of the food produced is wasted yearly and a lack of data on planting and harvesting details continues to add on the loss. With new temperature sensors, aerial images and GPS technologies, America will definitely see an economical improvement economy with an increasing growth rate of the products distributed. Big Data will start to generate precise and organized systems for many farms who are looking to increase food supply instead of wasting goods and not meeting up to customers’ demands, which seems to be the biggest problem.
In order to modernize and increase these technological advances, it seems like farmers and other big agricultural companies are going to have to make many new investments. In addition to these new purchases, they also have to account for the previous economic losses they faced with all the wasted products. Although this might seem to be an issue, I find it is extremely important for new technology, like Big Data, so be invested upon and used for up and coming businesses in agriculture. With the use of these data systems and tracers like drones, I see a substantial increase in the amount of information collected to grow, produce, and distribute goods in a more beneficial and globally improving way. I strongly believe that farmers will be able to work against their losses and eventually see a well balanced payoff as well as high profits.
Even though agriculture technology will start to make businesses more profitable, I think it is also important to have a more efficient, secure and consumer and environmentally friendly system. By using the collected data, businesses will know the exact amount of all the supplies needed to make farming goods. With this, a minimum amount of water and fertilizer can be used, which can also decrease food prices. Less chemicals and artificial substances can be added to make it more appealing for consumers and generate a higher demand. I believe that since technology is now being used in every way, is can also help improve productivity and the quality of our food.