Thursday, March 23, 2017

How Big Data And Tech Will Improve Agriculture, From Farm To Table

Agriculture has become a critical component to America’s economy and our daily lives. Not only does it cover the farming aspects, but also involves many marketing and distribution processes. It is starting to impact everyone globally in a bigger way and continues to move towards a more industrialized and technological process. Big Data and many other new technological devices are being used to modernize our nation’s agricultural lifestyle. Big Data is being expended upon in order to help restructure our food chain and supply. Many investors have given about $40 million for a data analytics startup called Farmers Business Networks. With this, harvesting patterns and other data on soil conditions, wind, accessible water, and pest infestations can be collected. This will help find any improvement factors or even faster solutions to problems that can emerge easily in this business.  
Many countries seem to face big economic hits because of how unsystematic the agricultural process is. Almost a third of the food produced is wasted yearly and a lack of data on planting and harvesting details continues to add on the loss. With new temperature sensors, aerial images and GPS technologies, America will definitely see an economical improvement economy with an increasing growth rate of the products distributed. Big Data will start to generate precise and organized systems for many farms who are looking to increase food supply instead of wasting goods and not meeting up to customers’ demands, which seems to be the biggest problem.
In order to modernize and increase these technological advances, it seems like farmers and other big agricultural companies are going to have to make many new investments. In addition to these new purchases, they also have to account for the previous economic losses they faced with all the wasted products. Although this might seem to be an issue, I find it is extremely important for new technology, like Big Data, so be invested upon and used for up and coming businesses in agriculture. With the use of these data systems and tracers like drones, I see a substantial increase in the amount of information collected to grow, produce, and distribute goods in a more beneficial and globally improving way. I strongly believe that farmers will be able to work against their losses and eventually see a well balanced payoff as well as high profits.

Even though agriculture technology will start to make businesses more profitable, I think it is also important to have a more efficient, secure and consumer and environmentally friendly system. By using the collected data, businesses will know the exact amount of all the supplies needed to make farming goods. With this, a minimum amount of water and fertilizer can be used, which can also decrease food prices. Less chemicals and artificial substances can be added to make it more appealing for consumers and generate a higher demand. I believe that since technology is now being used in every way, is can also help improve productivity and the quality of our food.

1 comment:

matt cannon said...

Not only is agriculture an intricate part to the economy of the United States but it is essential to the survival of people all across the world. I think the article brings an interesting perspective to light with the new technology and I think it also doesn’t talk about the possible possibilities that can come from this. From the business side aspect of this it will allow for companies to operate at efficiency. Being able to operate at the highest point of efficiency allows companies to save money, make the most money but also not waste materials. Climate change has a huge impact on the agriculture industry whether people want to admit it or not. Since there is no immediate response to fixing climate change the best way to combat it is to understand it and work with it. Being able to use data, gps and other technologies will allow for farmers to make the best use of their land and not over use and ruin land that may not be needed. This not only saves money but saves resources that are not replaceable. Apart from the business perspective the impact the technology can have is going to be huge. Not only will be good to help further economies it can be used to start successful economies in developing countries.

If the technology was able to find its way to developing countries, it can help them start an industry they aren’t yet in. This is because it would be able to locate the best places to plant, so where the soil is the most fertile and where access to water wouldn’t be a problem. Countries who would be new to the agriculture industry wouldn’t be at a loss from the beginning because they would be guided by the technology. Agriculture was one of the first factors of trade and today is a key part in trade between countries too. If there is a way to start up an economy and have a stable one agriculture is the way to go. Being able to produce a good better than everyone else and more efficiently could be exactly what is needed for developing countries to start transitioning into first world countries. The new technology can also provide ideas for innovation that can spill over into other industries. This new technology can have more than just an impact on the agriculture industry in current countries that are dominating this field. If used correctly it will not only help economies grow, but also create some as well.