Amateur Athletic Union Partners with Blast Motion Technology
The Amateur Athletic Union who organizes sports leagues nationwide, partnered with Blast Motion who creates a sensor maker technology which will allow for bats to become smarter. Amateur Athletic Union players will have access to sensors that are paired with a smartphone app which will collect data such as swing speed and analyze the angle at which the bat strikes the ball. This will be able to tell the batter whether they are swinging too high or too low. The goal of this technology is to help younger players improve their technique and provide more statistics. This partnership is a great example of how technology is being used in sports to collect and analyze performance data, similar to the MLB’s extensive collection and sifting of real-time data. The Blast Motion sensor is attached to the end of any standard bat and only weighs about a third of an ounce. The technology captures video footage which the players can review as needed, as well as provides immediate feedback on the field. The data can also be sent to Blast Motion’s off-site “service cloud” which then allows for coaches to review it, make recommendations and send the data back out. Blast Motion’s competitor Zepp a swing analytics product signed a multi- year contract with Major League baseball. For both leagues MLB and AAU, the technology is limited to practices and warm up before games, it is not allowed to be used during a game. In an effort to push the technology the MBL began providing team managers with an iPad that comes with custom software. The Blast Baseball 360 sensor and the paired app is priced at $149.95, however currently AAU athletes receive a 25% discount. The company also offers other products for different sports such as basketball and golf.
A lot of the Amateur Athletic Union teams have talented players who are training for college and professional teams. The use of Blast Motion’s technology during their training years will help them prepare for their future careers in baseball. The technology will provide the players with feedback on the direct area they should be working on to improve their batting skills. Also, given that the MBL is already using a similar type of technology it will be beneficial to the players to have experience using Blast Motion. Blast Motion and Zepp are great examples of how technology is being used in the sports market. This could only be the beginning of technology development entering and improving in the sports industry. The AAU has 700,000 athletes in 55 U.S districts in 35 sports, therefore, is a huge market for technology that could be used in many different sports. As of now Blast Motion only has products for 3 sports.