It has become pretty obvious that over time technology has begun to play a vital role in almost all industries. Specifically, informational technology is becoming a very important device used to gain deeper insight about customers as well as other trends that a business may want to know more about. There is more of a need than ever for technology workers that have the ability to gain information that may be useful to a company. In a way, all companies are beginning to have a large and useful technology department that is heavily depended on as way to expand a business based on the information that they are able to gain.
When people think of a hotel employee, they tend to direct their minds to a front desk attendant or a housekeeper. Customers like me fail to realize that a good amount of employees serving a hotel are behind the scenes technology workers who gather all the information that they can in order to make new customers, provide useful information, and make the hotel as profitable as possible. These are the workers that are becoming more and more important every day, as they are the ones who have the ability to make the hotel more profitable and more in line with the needs of customers.
I believe that using technology in order to gain information and generate better customer relationships is very necessary and important in every industry, especially those that provide a service to customers such as the hospitality industry. For hotels, I think that it is very important to have employees that can asses customers in as many ways as possible in order to satisfy them in hope that they return. I feel that it is a great investment for hotels to hire individuals who are able to gather and analyze data about past, current and future customers through technology so that they can provide them with the experience their looking for. One way this could be done is by monitoring what people are saying about the hotel online through social media and other sources. This way, hotels can get a clear idea of how customers truly feel about the service that they were provided. It is through information technology that hotels are able to create a better experience for the customer.
Despite technology and machines stealing the jobs of humans in other industries, I believe that in this case it is creating more jobs and leaving the current hospitality jobs in place. Even though there is a bigger technological focus, customers still value a meaningful personal experience with a front desk worker or a housekeeper. These jobs could remain and many more will be created as hotels begin to focus more on the use of technology.
The global shift to a more technology based hospitality industry is very necessary and I believe it will only continue to grow in importance as more and more companies realize the positive impacts it could have.
For the full article visit: